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How Partnering with Kutter Helped Our Zero-Turn Mower Business Grow 45% Annually

In our line of work, finding a product that is both profitable and reliable in terms of supply isn't easy. My name is Marco B., and I run GreenMachine, a chain of outdoor power equipment stores in North America. Today, I'd like to share our experience partnering with the manufacturer Kutter – a partnership that led to a 45% sales growth in our zero-turn mower business last year.

The Challenge Before: What Sells Doesn't Profit, What Profits Doesn't Sella

Like many in the industry, we were stuck between a rock and a hard place:

• The mid-range brands we carried were everywhere, leading to price wars and shrinking margins.

  
  

•  The premium top-tier brands, while well-known, offered slim margins for dealers and often had long lead times. During peak season, stock-outs were common – we were missing out on sales right when we needed them most.

We desperately needed a solution.

Why We Chose Kutter

We came across Kutter at an industry trade show. They didn't make grand promises, but several practical points stood out:

• They Understand the North American Market: With 9 years of export experience and 40% of their business in North America, their products are designed from the ground up for our market needs and standards. We didn't have to spend time explaining our basic requirements.

•  Production Capacity We Can Rely On: They told us about their 6 dedicated production lines. Honestly, this was a key factor. After partnering, we found they consistently deliver on time, even for urgent replenishment orders during the busy season. This solved one of our biggest headaches.

  
  

• Quality Exceeded Expectations: We visited their factory. Seeing the 13 dedicated QC staff and their 100% full inspection process gave us real confidence. Since launching their products, customer complaints and returns have been significantly lower than expected, saving us a lot of hassle.

  
  

Based on these factors, we decided to introduce their Commercial Series Zero-Turn Mowers as our new line focusing on "value-for-money" and "reliability."

The Impact of the Partnership

After bringing Kutter's products on board, we saw several positive changes:

• Improved Profitability: This series became one of our most profitable lines, increasing our overall gross margin by approximately 20%. We finally moved away from haggling over every few dollars with customers.

•  Significant Sales Growth: Thanks to the competitive pricing and reliable quality, sales for this series took off, driving a 45% annual sales increase for our entire zero-turn mower category.

•  Faster Inventory Turnover: With a stable supply, we no longer had to overstock for fear of running out. The inventory turnover for these products is now nearly 30% faster than the industry average, greatly improving our capital efficiency.

A Straightforward Summary

Looking back, choosing Kutter was a solid, practical decision. As our Procurement Director, Marco B., puts it:

"What we appreciate most about working with Kutter is the 'peace of mind.' Their products aren't about flashy gimmicks – they are reliable, consistently available, and offer fair margins. For us dealers, that's the most genuine support. We no longer worry about supply chain issues and can focus entirely on serving our customers."



Ready to Grow Your Business with Kutter?

If our story resonates with you, and you're looking for a reliable partner to help boost your profits and market share, we encourage you to reach out to Kutter.

Become a Kutter Dealer Today and Enjoy:

• Competitive Pricing & Strong Margins

• Stable Supply & On-Time Delivery

  
  

• Proven, Market-Ready Products

  
  

• Dedicated Support

Take the Next Step:

Contact Kutter now to request a full product catalog and dealer partnership information.

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